The Benefits of Directory Submission for Online ... - internet marketing

02/09/11 5:00 AM

Directory submission has been proven to be one of the most effective techniques in helping websites to get noticed in the Internet. It involves submitting your website URL to various online directories where people sometimes check for relevant sites for specific information that they need. These directories work just like the Yellow Pages where different companies are listed with their contacts under various categories depending on what they specialize in. You can do directory submission on your own but it is always prudent that you use the services of a professional SEO firm for maximized effectiveness of your campaign.

Most SEO firms offering these services usually carry out manual submissions as opposed to automated submissions. This is due to the fact that manual submissions are generally more meticulous and submissions can therefore be made to the right categories and to sites that meet certain criteria. This helps to ensure that you get more value out of your directory submission campaign. This is in stark contrast to firms that use automated submissions where directory submission is done using automated tools. These firms end up submitting your URL to various directories haphazardly and this may end up leading to spamming. Search engines may therefore end up penalizing you or in some cases even banning you.

The two main benefits that you will achieve for your business by enlisting for a directory submission service are:

You get more traffic to your site ? as your website URL is submitted to the directories under the appropriate categories, a brief about your website will also be included with it. This means that when people are looking for something in your niche and they end up reading your brief and liking it, they will eventually click your URL and end up back at your website. This is therefore an additional avenue for getting more traffic to your sites.

Better SEO for your site ? as you know, it is the URL of your site that is submitted and it usually acts as a link back to your site. This is therefore a high quality link back to your site since it is one way and is also usually permanent. In some cases, if directory submission is done to sites that are niche specific, the links you get will be even more high quality and this will help to improve your SERP rankings and guarantee you more traffic from the search engines and better ROI. In addition, submitting to directories means that your site will be easily indexed by the search engines as they follow your links back from the directories.

Source: http://www.majon.com/blog/internet-marketing/2011/09/the-benefits-of-directory-submission-for-online-businesses/

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