Articles 20VN | Building Trust With Your Customers | Internet ...

Running an online business is very different from running a bricks-and-mortar business. While some of the same concepts apply, the applications of those concepts is radically different - and radically better for you as the online business owner.

Let's take one small but very important aspect of running a business: repeat business. How do you get the same customer to purchase from you, over and over again? The answer online is the same as the answer offline: get to know your customer. And this is much easier to do online.

In a bricks-and-mortar store, in order to get to know your customer, you first have to be in the same place at the same time. You have to have the time to be able to talk to him or her. And your customer must be willing to engage in a conversation, not dash off to his or her next appointment. So unless you run your store from the front counter (which is becoming increasingly harder these days), the odds of you being eyeball-to-eyeball with any of your customers - let alone enough of them to be significant - is slim.

Online, however, you have the most powerful personal communication tools ever thought of: email, chat rooms, instant messaging, polls, surveys, bulletin boards... Do I have to go on? Most marketers know to use these tools to communicate TO the customers: newsletters, surveys, polls, things like that. Messages to introduce YOU to your customers. Message to TELL them what new products you have to offer. But all of these can be used to communicate WITH your customers, to get to know them, their needs, their problems, and their strengths. You can then use all of this knowledge about your customers to provide your customers with solutions (in the form of your products) that they really need and really want to buy.

For most online marketers, their customers are their list. It doesn't matter how you built your list - what matters is, can you sell to your list consistently? Do you know what they want? It might be something completely different from what you originally intended. But if your list trusts you, you will be able to sell them what they want.

People "repeat buy" from merchants who have what they need, when they need it. By getting to know your customers, you increase the odds that you will consistently provide your customers with quality products that they truly will buy. And they will start looking to you the next time they need a purchase.

Source: http://www.20vn.com/traffic-building/building-trust-with-your-customers-e7c.htm

act 6 zoe angry birds game bj lee evans lee evans