Personalized eCommerce Is Already Here, You Just Don?t Recognize It

Reading Leena Rao?s recent article on Techcrunch about the personalization revolution, you get the sense that the tech world is waiting for a bus that isn?t coming. Rao quotes well-known industry experts and luminaries describing what needs to happen for e-commerce to finally realize the promise of personalized shopping, a future where online retailers predict what you?ll want to buy before you know yourself. Ironically, Rao and her pundits are missing the zooming racecar that?s speeding by them as they wait for the personalization bus to arrive. That racecar is Pinterest and the new breed of startups marking the beginning of what I call the "Curated Web."

Source: http://feedproxy.google.com/~r/Techcrunch/~3/6eHHScGe_7M/

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